SBI PO 2020 study material: Marketing Aptitude: Previous years Marketing Question Papers of Bank Exam

<div dir="ltr" style="text-align: left;" trbidi="on"><h1 style="text-align: left;"><span face="'Trebuchet MS', sans-serif" style="line-height: 115%;"><span style="font-size: 22px;">SBI PO 2020 study material: Marketing Aptitude: Previous years Marketing Question Papers of Bank Exam </span></span></h1><span face="'Trebuchet MS', sans-serif" style="font-size: 16.5pt; line-height: 115%;"><br /></span><span face="'Trebuchet MS', sans-serif" style="font-size: 16.5pt; line-height: 115%;">Previous years Marketing Question Papers of  Bank Exam</span><br /><span face="'Trebuchet MS', sans-serif" style="font-size: 16.5pt; line-height: 115%;"><br /></span><br /><div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span face="'Trebuchet MS', sans-serif" style="font-family: arial; font-size: large;"><span style="background-color: #fcff01;">Marketing Aptitude :</span><o:p style="background-color: #fcfeff;"></o:p></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><b><u><span face=""Arial","sans-serif"" style="mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">State Bank of India</span></u></b><b><span face="Arial, sans-serif"> </span></b><b><span face="Arial, sans-serif">[Morning Shift], </span></b><b><span face=""Arial","sans-serif"" style="mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">22-11-2009</span></b><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial;"><span style="font-family: arial; font-size: large;"><span>1. ‘Benchmark’ means ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Benches for customers to sit</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Benches for salesman to sit</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Product displayed on a bench</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>Set standards</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>2. A Call Centre is ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) a meeting place for DSAs</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) a training Centre for DSAs</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) a meeting place for customers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Data Centre</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>a back office set up where customers queries are answered</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>3. The sequence of a sales process is ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>Lead generation, call, Presentation & Sale</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Call, Lead generation, Sale & Presentation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Sale, Presentation, Lead generation & Call</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) There is no sequence required</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>4. ‘Value-added services’ means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Better value at a premium</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Costlier services</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>Additional services</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) At per services</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>5. To ‘Close a Call’ means _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) To end the conversation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>To clinch the sale</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) To close the doors</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) To close the business</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>6. ‘Customisation’ means _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>Tailor-made products for each customer</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Customers selling goods</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) A selling process</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Tailor-made products for each staff</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>7. A ‘Call’ in Marketing language means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Calling on a salesperson</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>Calling on a customer</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Making a phone-call</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Telemarketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>8. A Marketing Survey is required for ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) deciding marketing strategies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) deciding Product strategies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) deciding pricing strategies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>9. A ‘Target Group’ means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) a group of sellers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) a group of buyers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) a group of products</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>a group of person to whom sales should be focused</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>10. Market Segmentation means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>segmenting the customers as per their needs</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) segmenting the employees</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) segmenting the salesmen</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) segmenting the products</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>11. The Target Group for Credit Cards is ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) all minors</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) all graduates</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>individuals with taxable income</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) existing card holders</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>12. The Target Group for Agricultural Loans is ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>any individual dealing in agricultural or related activity</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) farmers’ societies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) any farmer</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) farm labourers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>13. Banc assurance means _______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Bank promising to pay interest</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>Banks promising to give loans</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Banks selling insurance products</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Assurance to repay loans</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>14. Market Information means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Knowledge of households</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Knowledge of industries</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Knowledge of peers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Knowledge of customer’s tastes</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>15. The Target Group for Car Loan is ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) all auto drivers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) all car owners</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) all auto dealers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>any Individual needing a car</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> </b>All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>16. Market Segmentation can be resorted to by means of ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) segmenting by age</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) segmenting by income</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) segmenting geographically</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> </b>None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>17. The Target Group for Savings Deposit Accounts is ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>parents</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) students</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Newborn babies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) businessman</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> </b>All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>18. Market Segmentation is useful for ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Targeting existing clients</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Preferential marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Knowing customers’ taste</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Identifying prospects</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>19. Cross-selling means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>Selling other products to existing customers</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Selling with a cross face</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Cross country marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Selling to friends</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> </b>Selling to employees</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>20. The Target Group for Education Loans is ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) all parents</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) all colleges</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>meritorious students seeking higher education</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) research scholars</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5)<b> </b>All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: large;"><br /></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: large;"><br /></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: large;"><br /></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: large;"><br /></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span face="'Trebuchet MS', sans-serif" style="font-family: arial; font-size: large;">Marketing Aptitude :<o:p></o:p></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><b><u><span face=""Arial","sans-serif"" style="mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">State Bank of India</span></u></b><b><span face="Arial, sans-serif"> </span></b><b><span face="Arial, sans-serif">[Evening Shift], </span></b><b><span face=""Arial","sans-serif"" style="mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">22-11-2009</span></b><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>1. Good marketing requires one of the following _________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) proper planning</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) good team work</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) good communication skills</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) knowledge of products</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>2. Marketing is a _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) one day effort</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>team effort</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) one man effort</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>3. Service Marketing is the same as __________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Transaction Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Relationship Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Internal Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Outdoor Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>4. Marketing is influenced by ______________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) product demand</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) public taste</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) buyer behaviour</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) brand image</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>5. Marketing in banks is a necessity today, due to __________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>Liberalisation</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Nationalisation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Fashion</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Urbanisation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>6. Marketing helps in ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) boosting production</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) getting new clients</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) interacting with strangers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>7. Marketing of services is resorted in ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) manufacturing concerns</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Insurance business</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) hotels</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Only (1) and (2)</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>Only (2) and (3)</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>8. Marketing is the art of ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) buying more</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) paying more</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>selling more</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Only (1) and (2)</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) taking more</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>9. Market Share means ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Share market</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Share prices</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) IPOs</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Scope for marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>Share of business among peers</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>10. A DSA ( Direct Selling Agent ) is one ___________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Who sells through the Internet</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Who sells direct to the client</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>Who works in back office set up</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) Only (2) and (3)</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>11. Internet marketing means _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Marketing to self</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Marketing to family members</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) <b>Marketing inside India</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Only (1) and (2)</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>12. A good and effective DSA should __________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Copy the competitor company</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>Be passive</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Join the competitor company</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>13. A DSA helps in ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Boosting direct sells</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Boosting sales through the net</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Strengthening Indirect Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Strengthening Telemarketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>14. Which of the following statements is correct ?</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Market is not required due to globalisation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Marketing causes higher expenses and losses</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Marketing is not required in profit-making companies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>Marketing sharpens the minds of the employees</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) Marketing is a waste of time in established companies</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>15. A true marketing mindset requires ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>Active mindset</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Control mindset</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Passive mindset</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Inert mindset</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>16. Modern styles of marketing are _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) telemarketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) web marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) advertisement on the net</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) e-mails</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>17. Selling is _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Different from Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) <b>A sub-function of Marketing</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Same as marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) More than Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>18. Good selling skills involve _____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Patience</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Perseverance</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Empathy</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) Knowledge</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) <b>All of these</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>19. A ‘Lead’ in marketing jargon, means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) <b>a likely consumer</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) a leash</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) a metal</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) a team leader</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) None of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>20. Innovation means ____________</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(1) Inspiration</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(2) Enthusiasm</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(3) Compensation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(4) <b>Creativity</b></span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="font-family: arial; font-size: large;"><span>(5) All of these</span><span><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: large;"><br /></span></div><div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><span style="background-color: white;"><span face="'Trebuchet MS', sans-serif" style="font-family: arial; font-size: large;">Marketing Aptitude <o:p></o:p></span><span style="font-family: arial; font-size: x-large;">Practice set</span></span><span style="background-color: white; font-family: arial; font-size: x-large;"> </span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial; margin: 9pt 0in 0.0001pt;"><br /></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><b><span>MODEL QUESTION PAPER for SBI PO 2020 Exam</span></b></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span><br /></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">1.Emphasis should be laid down on which of the following in the Introduction phase of Product Life Cycle?<br />(A)Profits<br />(B)Cash Inflows<br />(C)Market establishment<br />(D)Distribution Strategy<br />(E)Market Segmentation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (C) Marker establishment</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">2.The Unilever’s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum Powder and Lakme cream can be kept in which of the following categories?<br />(A)Product Line<br />(B)Product Mix<br />(C)Product Bundling<br />(D)Product Items<br />(E)Product Index</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (B) Product Mix</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">3.In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as?<br />(A)Decoy effect<br />(B)Co-marketing<br />(C)Cannibalization<br />(D)Cross merchandising<br />(E)Complex sales</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (C) Cannibalization</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">4.Which among the following provides “core benefits” ?<br />(A)Generic product<br />(B)Expected product<br />(C)Augmented product<br />(D)Potential Product<br />(E)Branded product</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (A) Generic Product</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">5.Which among the following helps a marketer to help the product occupy a distinct and valued place in the target customer’s mind?<br />(A)Pricing<br />(B)Promotion<br />(C)Positioning<br />(D)Advertisement<br />(E)Display</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (C) Positioning </span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">6.Which among the following is not used for Psychographic market segmentation ?</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">(A)Personality traits<br />(B)Perception<br />(C)Attitudes<br />(D)Social Roles<br />(E)Educational level</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (E) Educational level </span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">7</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">.Market segmentation does not aid to decision making as which of the following ways__?</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">(A)identifying groups of customers<br />(B)avoid trial and error methods<br />(C)address the customer need effectively<br />(D)analysis and market segmentation<br />(E)skimming pricing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (E) Skimming pricing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">8.Which among the following ultimately drives to maximizing profits? (more than one options correct)<br />(A)Customer Segmentation<br />(B)Customer Acquisition<br />(C)Customer Retention<br />(D)Customer Needs<br />(E)Customer Care</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (B & C) Customer Acquisition and Customer Retention . Customer care comes under customer retention</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">9.Which among the following is the first stage of Marketing Process?<br />(A)Strategy Formulation<br />(B)Marketing Planning<br />(C)Programming, allocating and budgeting<br />(D)Implementation<br />(E)Monitoring and Auditing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (D) Implementation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">10.Routinisation of Decision by the channels of distribution helps in which of the following ?<br />(A)Delivery of Goods<br />(B)Cost reduction<br />(C)Pricing Decision<br />(D)Cost increase<br />(E)Marketing</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (B) Cost reduction</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">11.In which stage of the product Life Cycle (PLC) the Profits are low / negligible?<br />(A)Introduction,<br />(B)Growth<br />(C)Maturity<br />(D)Decline<br />(E)none of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (A) Introduction</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">12.The Unilever’s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf excel can be kept in which of the following?<br />(A)Product Line<br />(B)Product Mix<br />(C)Product Items<br />(D)Product bundling<br />(E)Product Index</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (A) Product Line</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">13.In which of the following situations Net profit is maximized?<br />(A)Contribution is maximized<br />(B)Contribution is minimized<br />(C)Fixed Cost increased and variable cost decrease<br />(D)Fixed Cost remains unaltered<br />(E)None of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (B) Contribution is minimized </span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">14.Which among the following is the only revenue generating element among the 4ps of marketing?</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">(A)Price<br />(B)Place<br />(C)Promotion<br />(D)Product<br />(E)None of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background-color: #fcfeff; background-position: initial initial; background-repeat: initial initial;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (A) Price, The three others are referred to as cost centers</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">15.Which among the following is not a correct consequence of inflation in marketing?<br />(A)Inflation decreases the purchasing power of money<br />(B)Inflation increases the cost of marketing<br />(C)Inflation makes consumers more conscious of prices<br />(D)Inflation negatively affects sales<br />(E)All of the above</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (E) All of the above </span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">16.Which among the following is oldest variable of market segmentation?</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">(A)Geography<br />(B)Demography<br />(C)Psychography<br />(D)General Lifestyle<br />(E)Sociomapping</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (A) Geography</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">17.”Terms & Conditions” is a sub element of which of the 4Ps of marketing?<br />(A)Product<br />(B)Price<br />(C)Place<br />(D)Promotion<br />(E)None of them</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (B) Price</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">18.Which among the following is not criteria for segment?<br />(A)It must be internally homogenous<br />(B)It must be identifiable<br />(C)It must be accessible<br />(D)It must have effective demand<br />(E)It must have high purchasing power</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (E) E is not a criteria</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">19.Which among the following is execution phase of marketing Planning ?<br />(A)Monitoring<br />(B)Budgeting<br />(C)Strategy Formulation<br />(D)Implementation<br />(E)Allocating</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (D) Implementation</span><span><o:p></o:p></span></span></div><div class="MsoNormal" style="background: rgb(252, 254, 255); line-height: 18pt; margin-bottom: 9.4pt; mso-margin-top-alt: auto;"><span style="font-family: arial; font-size: large;"><span style="mso-fareast-font-family: "Times New Roman";">20.Which among the following is not a quality of Banking Service?<br />(A)Intangible<br />(B)perishable<br />(C)inseparable<br />(D)customizable<br />(E)Ownership</span><span><o:p></o:p></span></span></div><span style="font-family: arial; font-size: large;"><span style="line-height: 18pt;"><span style="mso-fareast-font-family: "Times New Roman";">Ans. (E) Ownership Service has been defined as an economic activity that does not result in ownership</span></span><span style="line-height: 18pt;"><span>.</span></span><span face="'Trebuchet MS', sans-serif" style="line-height: 115%;"> </span></span><br />======================================================================<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH3AjjMucAWYZV_jzir7aQ4AQcqRHHfKTIc39w_zyG7przq-EohdvpbWgP2EAdv7KI9o580_hJgvZis3P_JyAql9m1V14B3CJ1uAwFumEebEC1Ik8rab4qdTlMbf-eurl_PnhW5jrvtJ0/s1600/as400_questions_answers.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH3AjjMucAWYZV_jzir7aQ4AQcqRHHfKTIc39w_zyG7przq-EohdvpbWgP2EAdv7KI9o580_hJgvZis3P_JyAql9m1V14B3CJ1uAwFumEebEC1Ik8rab4qdTlMbf-eurl_PnhW5jrvtJ0/s1600/as400_questions_answers.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu6hwsC8sUZCHtTnBNSvEle1-fv3XJ4AfN3OS3yVYBYioL9tT_4XLZxPWlYom8dgzIltvmeWIYBzVUzyJv56wTrI3NPMV-ljmL1ibtxa8dD10jjtmY0LMaeq3tYLKHtbBIv6z5jlz5tio/s1600/exam-tips.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu6hwsC8sUZCHtTnBNSvEle1-fv3XJ4AfN3OS3yVYBYioL9tT_4XLZxPWlYom8dgzIltvmeWIYBzVUzyJv56wTrI3NPMV-ljmL1ibtxa8dD10jjtmY0LMaeq3tYLKHtbBIv6z5jlz5tio/s1600/exam-tips.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkMFIFaQVmn17TJV1DWZqyWTZm4uGDtXiSyASnNHuDvcZGyPShVKgykoIViyYwjfcNEQC_0yOMveqply8OvkFrKmgjCwsd6AKUGfi_8hcyQpJKY-iyu7xgjnYzlMc_zZv2bCuJUX_xbnE/s1600/study+material+for+sbi+po+exam.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkMFIFaQVmn17TJV1DWZqyWTZm4uGDtXiSyASnNHuDvcZGyPShVKgykoIViyYwjfcNEQC_0yOMveqply8OvkFrKmgjCwsd6AKUGfi_8hcyQpJKY-iyu7xgjnYzlMc_zZv2bCuJUX_xbnE/s1600/study+material+for+sbi+po+exam.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh06b-65B8DtEhbAlgLOAsju8mOgEMiBD1aw-h9MBO2U9NbjcnpogWRgZBFNaGBzEZcGYCJ5TRsk0auhDHA5AO8k10Xo9gaW34jEe-uXZxBSaYKPte31hEVx53z0IWXCHPMF0lupds1SCI/s1600/topnaukrialert+(2).jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh06b-65B8DtEhbAlgLOAsju8mOgEMiBD1aw-h9MBO2U9NbjcnpogWRgZBFNaGBzEZcGYCJ5TRsk0auhDHA5AO8k10Xo9gaW34jEe-uXZxBSaYKPte31hEVx53z0IWXCHPMF0lupds1SCI/s1600/topnaukrialert+(2).jpg" width="320" /></a></div><br /></div>

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